Real estate agents can provide you with invaluable marketing resources that can get your house sold. Their knowledge of effective sales tactics, negotiating skills, and familiarity with the neighborhood around your house can be extremely valuable. In addition, they know how to best advertise your house to a wide audience of potential buyers and other real estate agents.
Before you set the asking price for your home, visit a number of other homes in your area that are listed in the price range you are considering. Be honest with yourself and try to objectively decide if a buyer would choose your home over the others that are available for a similar price. If the answer is no, you may need to consider listing your house at a lower price or investing in home improvements that will justify your desired asking price.
Your real estate agent will develop a marketing plan for selling your home that includes tactics such as open houses, placing ads on Web sites and passing out flyers. But you can also take an active role in marketing your house. You and/or your real estate agent should consider creating a booklet that highlights some of the interesting things about your house and neighborhood that might not be obvious to a prospective buyer (e.g., quality of the school districts, proximity to shopping centers and public transportation, safety of your neighborhood). The booklet doesn’t need to be fancy - just a few sheets of paper with some photos and information - and it can make a big difference in helping make a positive impression on home buyers.
Give your house curb appeal.
Spruce up the interior.
Make minor repairs.
Tip: When the home inspection is performed for a prospective buyer, they will probably ask for these repairs to be made anyway, so you might as well do them ahead of time when it can help make your house as attractive as possible.